Privacy Policy

(Effective January 25, 2022)

We at Cattler Corporation know you care about how Your Data is used and shared, and we take your privacy seriously. We believe helping you to power your prosperity includes keeping the data you share with us safe. We promise to never sell your personal information, and to give you transparency and control over how your data is used and shared.

Scope

This Policy explains our information practices, the kinds of information we may collect, how we protect that information, how we use and share that information, and how you can opt-out of a use or correct or change that information. This Policy does not apply to the information practices of companies we don't own or control, or people that we do not manage.

We update this Policy from time to time and we encourage you to periodically review this Policy. This Policy is incorporated by reference into Cattler's Terms of Service. All other terms not defined in this Policy will have the meanings set forth in the Terms.

This Policy is global in nature, meaning that it is applicable to all websites, mobile applications, services and offerings of Cattler, and it describes our privacy practices as they relate to:

1. "Farm Data" means any farming data, as broadly understood in the cattle industry, including, but not limited to, your feed inputs data, application data, cattle data, invoice data, forage data, land data, machin data, pricing data, grain purchases data, cattle sales data, feedyard fees data, weather data, and the type of products or services you use and purchase from us or other parties.
2. "Economic Data" means any cost, price, financial or payment information, including, but not limited to assets and liabilities, income sources, payment history, payment preferences, and tax id number.
3. "Personal Data" means any information other than Farm Data, Economic Data or Member Content, including, but not limited to: (a) Company name, points of contact, account users, employees, agents, responsible parties, etc., (b) contact information including, but not limited to, email address, business phone numbers, address, etc., (c) your pictures and likeness, (d) communications, information or other materials that you provide us.
4. "Member Content" means any and all text, graphics, logos, tools, photographs, images, illustrations, software or source code, audio and video and product feedback that you provide through the Cattler Platform service. You choose whether Member Content will be personally identified to you.

When we refer to "Data" we mean all four types of data defined above, and when we refer to "Your Data" we mean Data you own and have granted us a license to use.

By using or accessing the Services and by interacting with us in any other manner, you acknowledge and accept the practices and policies outlined in this Policy.

Information We Collect

Information we receive from you

When you interact with the Cattler Platform via our websites and mobile application or use our Services, we may collect Data and other information from you. The Data that we receive about you depends on the context of your interactions with the Cattler Platform, how you configure your Cattler account and the choices that you make – including what products you purchase.

• Creating a Cattler Account. We collect Your Data when you create or modify your Cattler account.
• Commercial and Financial Information. We may collect payment and billing information, data from purchases and sales, transactions, prices and costs when you use our Administration section of the platform.
• Customer Support, Product Research and Feedback. We may collect Your Data when you reach out to us for support, give us feedback, participate in optional surveys, product research or training and you choose to share.
• Usage Data. We may collect usage information such as the pages you viewed, the features you use, your browser type and details about any links with which you interact.
• Location information. We may collect precise location information to provide you with personalized, location based-services and content if you grant permission to do so in your device settings.
• Mobile Information. We may collect information about your device such as IP addresses, log information, error messages, device type, and unique device identifiers.
• Live Communications. If you communicate with us via telephone, online conference or other electronic means of communication, we may record that communication in accordance with applicable laws.
• Information Collected Automatically; Cookies. We may use commonly used tools such as cookies to collect information about you so we can provide the experiences you request.

Information We Collect From Other Sources

We may also get information about you from others where permitted by applicable law.

We may also collect market-related information, which may include information concerning market trends and activities impacting our business or your business. This information may include contract terms, financial information and other information for the purpose of market analysis and strategic planning.

How Do We Use Your Data?

We collect and process Your Data from you only where:

• we have your consent;
• we need Your Data to perform a contract with you or provide a service for you;
• provide you with the benefits of the Cattler Platform;
• comply with legal requirements, including applicable laws and regulations

We collect and process Your Data in order to:

• establish and manage our relationship with you, including providing you with the Cattler Platform;
• analyze, improve and update our Services;
• send you marketing materials and information that we believe may be of interest to you;
• protect the rights, property, safety or security of the Cattler Platform, our Cattler Members, employees or others and prevent errors, fraud or illegal activity;
• enable us to comply with applicable laws or regulatory requirements;

Because we only work with businesses and their authorized representatives, we do not knowingly collect or solicit Data from anyone under the age of 13.

How Do We Share Your Data?

We may share Your Data in the following circumstances:

• at your request or to complete a transaction for which Your Data was collected;
• conduct our regular business activity including quality assurance and marketing to you;
• as permitted or required by applicable laws or regulatory requirements.

We may share Your Data for the purposes listed within this Policy:

• internally across Cattler Corporation with whom we may jointly offer products or services;
• third parties that are necessary to administer services to you.

Sharing Your Data with Other Cattler Members and Professionals

Please note that the Cattler Platform allows you to share Your Data with other parties, including other Cattler Members and individuals or businesses with professional accounts.

Security of Personal Information

Your account is protected by a password for your privacy and security. We endeavor to protect the privacy of your account and Your Data, but unfortunately, we cannot guarantee complete security.

Your Data Rights and Choices

Access

Through your account settings or if requested in writing, you may access, and, in some cases, edit certain types of Your Data. There are instances where applicable law or regulatory requirements allow or require us to refuse to provide some or all of the Data we have about you.